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Image by Alvaro Reyes


Big Box Retailer
International Expansion | UI Design | Clickable Prototype 



A major department store’s BOPIS (Buy Online Pickup In Store) offering accounting for 38% of orders broke during the peak period leaving customers without their holiday gifts, damaging the brand. 




Provided supply chain & retail subject matter experts to conduct a process analysis of the interconnected retail BOPIS process at a leading department store. Identified key themes and opportunities to improve the end-to-end process, spanning 10+ areas of the business and overall customer experience. Developed a 3-5 year roadmap prioritizing the opportunities and an initial 1 year implementation plan focused on speed to market.


Value Delivered


•Identified 50 short-, medium-, and long-term opportunities requiring both process and system changes to protect the exponentially growing BOPIS revenue stream of ~$1B.

•After executing the prioritized recommendations, the major department store realized a successful holiday peak season the following year including 45% growth in BOPIS sales.


A top vision care company sought to merge their B2B platforms to better serve the customers while carefully balancing the nuanced demands of specific international markets. The key challenge: swiftly creating a prototype that balanced corporate imperatives, stakeholder demands, and customer needs.


We began with targeted context gathering, focusing on international user expectations. This informed our vision for a globally-relevant unified platform. In a rapid timeframe, we developed a clickable prototype in Figma, tailored for various global preferences and requirements, while identifying ways to streamline and modernize the platform, especially improving the product-to-purchase flow.


Although market feedback is pending, the client has already praised the prototype. Our design offers a seamless experience tailored to international markets, setting the client on a strong footing for global expansions.

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